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Disconnect to Connect

If you're feeling overwhelmed by various forms of electronic communication, you're not alone. There's something to be said for traditional forms of contact, whether the warmth of a handshake or the crunch of a newspaper.

In our attempt to feed our information-hungry prospects and customers, we run the risk of creating a system overload. If your business is looking for a way to break through the electronic communication overload, try marketing in print.

People are so used to being bombarded with emails, texts, Facebook notifications, tweets, and pop-up ads that attractive, quality postcards, self-mailers, and other marketing pieces offer a refreshing change of pace.

Sometimes you just need to disconnect to connect.

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