Skip to main content

Does Your Marketing Need a Workout?

A successful marketing strategy often resembles the five steps of an exercise plan. And just like exercising, finding the motivation to get started is often the hardest part. Here are a few tips to help you give your marketing plan a workout:
  1. Follow a regular schedule. Remember that erratic actions will not bring results. Just as an occasional jog will not make you fit, marketing requires a regular, ongoing schedule.

  2. Exercise all your muscle groups. Like fitness plans which incorporate several variables, including diet, aerobic exercise, and strength training, successful marketing plans should also include several well-balanced strategies working together. Just as everyone's body is different, every company should have a customized combination of print marketing, social media, online/web marketing, e-newsletters, and the like to meet their specific needs.

  3. Don't overdo it in the beginning! Too much exercise can exhaust you and cause your muscles pain, making it hard to think about exercising again. An overkill on marketing can have the same result. Start slow, then build momentum and strength gradually as you develop your plan of attack.

  4. Maintenance is key. Don't let your firm's marketing efforts turn flabby with a lack of follow-up actions. Regardless how popular your brand becomes, ongoing marketing is essential to keep your name at the top.

  5. Look to professionals if help is needed. Our creative team is available and eager to help you develop marketing materials your customers are sure to love. Give us a call today!

Comments

Post a Comment

Popular posts from this blog

Why Custom Notepads are a Perfect Promotional Tool

Want to give your business a gift that keeps giving? You can do this by giving gifts to other people. According to the ACI 2019 Impressions study , promotional products bring some of the highest rates of return on advertising, trumping all other forms of media. Consumers surveyed said they were nearly 2.5 times more likely to have a favorable opinion of promotional products compared to online advertising, and consumers under 55 preferred a promotional product message over EVERY other advertising medium (including print, online, or traditional mass media). Data shows the average household in the U.S. owns 30 promotional items, which means if there are 120 million households in America, over three billion company logos are floating around at any moment! Looking for a fun but practical promo gift for your clients and prospects? Custom printed notepads are a great, economical option. Notepads are designed for utility and flexibility, meaning people can take them anywhere and will cer...
Post a Comment
Read more

How to Prepare Large-Format Projects for Print

When you want to flaunt your finest, large-format printing can make an oversized impact! Large-format printing includes products printed at a length of 18-100 inches with a minimum width of 60 inches. Some of the most popular items include posters, window graphics, yard signs, vehicle wraps, vinyl banners, media backdrops, and more. While large-scale graphics are stunning, these projects require special preparation, so these images remain vibrant and sharp when stretched to larger-than-life proportions. If you plan to go BIG, here are some factors to consider. Communicate from the Start When diving in on a large-scale printing, create a detailed brief and use this to speak to your printer as early as possible. Try to include everything from the size, design, materials, and deadlines. Your printer will work with you to be sure your ideas are achievable, and the timeline is realistic. Set Appropriate Image Specifications As you connect with a printer, be sure your images ...
Post a Comment
Read more

Create Connections and Build Your Business Through Networking

Networking is an invaluable, inexpensive, and effective tool for building your business. Despite the digital age, people prefer doing business with companies they know and trust. Networking provides potential clients the connection and trust they need to later make a purchase. According to Oxford Economics USA , 80% of professionals find networking essential to their career success. Because of this, 41% want to network more often. Networking may seem daunting, especially for those not naturally inclined to talk with others, but a little uncomfortableness outweighs the benefits. A First and Lasting Impression Before getting started, it’s important to look the part. First impressions are important. After all, people are constantly judging and forming opinions of others. Once the initial opinion is made, it can be challenging to alter it. Before networking, practice creating a good impression. This means focusing on a professional style of dress, creating good posture, pr...
Post a Comment
Read more