Skip to main content

Plant a Seed with Catalogs, and Watch Your Business Grow

While online ordering is a must-have for many businesses, a printed catalog can provide a great supplemental marketing tool for your website. Many people still prefer perusing catalogs at their leisure without being connected to a computer. For these customers, a printed catalog provides increased exposure to a wider variety of products. In addition, catalogs can be easily shared with others and offer staying power...with a message that can be seen again and again.

Here are a few tips for creating a printed catalog that will do the selling for you:
  • Include a mix of customer testimonials that give readers a more consumer-centric look at your products.

  • "Tell your story" by including background information about your business and the history of your products.

  • Cross-sell complementary products through suggestions in the product copy, call-outs, or the placement of companion products together.

  • Feature best-selling products in the upper right-hand corner, where the eye is naturally drawn when flipping through a catalog.

  • Think small. If you have a frequently changing product line, consider a mini catalog booklet that offers a brief overview of your product line with colorful product photos to pique interest. Refer readers to your website for an extended product line or more in-depth information.

  • Include an order form. While few customers mail in their order, many will use it to organize their orders before ordering online or calling.

  • Include seasonal inserts that can be easily updated for relevant sales and offers.
Remember, the more information customers have about your products, the more confident and satisfied they'll feel with their purchasing decisions.

Comments

Popular posts from this blog

Why Custom Notepads are a Perfect Promotional Tool

Want to give your business a gift that keeps giving? You can do this by giving gifts to other people. According to the ACI 2019 Impressions study , promotional products bring some of the highest rates of return on advertising, trumping all other forms of media. Consumers surveyed said they were nearly 2.5 times more likely to have a favorable opinion of promotional products compared to online advertising, and consumers under 55 preferred a promotional product message over EVERY other advertising medium (including print, online, or traditional mass media). Data shows the average household in the U.S. owns 30 promotional items, which means if there are 120 million households in America, over three billion company logos are floating around at any moment! Looking for a fun but practical promo gift for your clients and prospects? Custom printed notepads are a great, economical option. Notepads are designed for utility and flexibility, meaning people can take them anywhere and will cer...

Affordable Offline Marketing for Your Small Business

Do you have a small business that could use a revenue boost? Most marketing strategies are crafted around costly advertising campaigns, but there are many free or affordable tactics you can use to grow your business at any stage. Here are a few offline marketing fundamentals to get you started, no matter how small your budget! 1. Take part in local events. Sales are based on relationships, and relationships require connection. Network in proactive ways by attending or taking part in local events. Get to know other small business owners and have your business card or flyer ready; you never know when the opportunity will present itself! 2. Create customized stickers or labels. It's not just a kid thing – people truly enjoy stickers! Create a colorful custom sticker and pass them out anywhere your target users might be. Stickers and labels can be used on car windows, water bottles, notebooks, and more. 3. Start a simple rewards system. One of th...

Grow Creativity with the Brainstorming Strategies of Walt Disney

From Tarzan's treehouse to the Magic Carpets of Aladdin, Disney's creative team has spent decades constructing fantasy lands depicted in Disney movies. Bringing dreams to life is Disney's business, and its empire spans 11 theme parks, a town, four cruise ships, dozens of hotels, and many waterparks and restaurants that help guests experience the happiest place on Earth. The dreamers, or "Imagineers" at Disney are the brains behind the vision. Peter Rummell, who served as chairman of the Imagineers for 12 years, said creativity doesn't just happen . It has to be engineered: "It is a process and if you don't understand that and if you sit around and wait for the lightning bolt, you're not going to be very productive." Walt Disney himself was a master of creative thinking and brainstorming. Not only was he talented in discovering ideas, he knew how to convert possibilities into reality. One associate said this about Disney: ...