Imagine you are in a stadium filled with your most ideal prospects. You have one chance to present and pitch your product or service. Say the right thing, and every one of them will become a client. Say the wrong thing, and you'll lose them all. That's the potential power of communication.
There are many ways to get your message across. You can bore them to death, or you can entertain them. The chances that a prospect will stick around and listen are much better if you do the latter.
People are drawn to those who can share, teach, and even sell something useful. They are most attracted to the ones who can entertain them while presenting.
Like it or not, we live in a society that needs and wants to be entertained. If you want to stand out and succeed, you have to be able to give them what they want.
This is where injecting drama into your sales copy, blogs, direct mail, social media presence, and sales presentations has a powerful and magnetic effect. The best drama has some action and intrigue to draw the audience in. The same is true in business communication. If you take the time to package your thoughts and ideas in an entertaining way, you will be better received. Your audience will want more. The cycle of attraction, conversion, and consumption will begin. And it will continue as long as you are able to inject enthusiasm and some drama into your messages.
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