Skip to main content

Invite Them and They Will Come

Some companies think that a beautiful new website will instantly attract visitors like a moth to a light bulb. However, unless you turn the light on and direct them where to go, your visitors may wander aimlessly into your competitor's backyard. Here are a few mixed media marketing tips to draw visitors to your website:
  • Create a "web card" that highlights your site's benefits and entices readers to visit. Mail them as postcards, hand them out at trade shows, distribute them with purchases, and so on.

  • Create videos and post them on YouTube. Not only does Google index your content, but viewers can embed your videos on their blogs and share them via social media.

  • Offer free original content or blog postings to other publications in your niche market. Be sure to include a link to your website to draw new visitors from these high-traffic sources.

  • Distribute news releases to print and web periodicals in your industry. Your website link will remain in news databases for several months and may improve traffic to your site and increase link popularity.

  • Create a short but sweet email signature that encourages readers to visit your new website.

  • Ask partnering or non-competing businesses to link to your site, and do the same in return.

  • Post your website on trade sites and in specialized directories.

  • Include your URL on everything you can think of, ranging from business cards, stationery, and marketing materials, to pens, shirts, hats, mugs, and more.

  • Promote an exciting contest or giveaway, and direct people to sign up on your website.

  • Encourage customer feedback through a survey on your website.

  • Increase your SEO by editing existing content, removing barriers to the indexing activities of search engines, and increasing the number of links your website receives from other web sources.

  • Create a Facebook or Twitter post announcing your website, and offer prizes for the first XX people who visit your website and sign up for your newsletter.

  • Encourage repeat visitors by offering a bookmark button on your website, such as AddThis, a free content-sharing platform that helps you integrate sharing tools into your website, spread your content, and increase social traffic.

Comments

Post a Comment

Popular posts from this blog

Why Custom Notepads are a Perfect Promotional Tool

Want to give your business a gift that keeps giving? You can do this by giving gifts to other people. According to the ACI 2019 Impressions study , promotional products bring some of the highest rates of return on advertising, trumping all other forms of media. Consumers surveyed said they were nearly 2.5 times more likely to have a favorable opinion of promotional products compared to online advertising, and consumers under 55 preferred a promotional product message over EVERY other advertising medium (including print, online, or traditional mass media). Data shows the average household in the U.S. owns 30 promotional items, which means if there are 120 million households in America, over three billion company logos are floating around at any moment! Looking for a fun but practical promo gift for your clients and prospects? Custom printed notepads are a great, economical option. Notepads are designed for utility and flexibility, meaning people can take them anywhere and will cer...
Post a Comment
Read more

Affordable Offline Marketing for Your Small Business

Do you have a small business that could use a revenue boost? Most marketing strategies are crafted around costly advertising campaigns, but there are many free or affordable tactics you can use to grow your business at any stage. Here are a few offline marketing fundamentals to get you started, no matter how small your budget! 1. Take part in local events. Sales are based on relationships, and relationships require connection. Network in proactive ways by attending or taking part in local events. Get to know other small business owners and have your business card or flyer ready; you never know when the opportunity will present itself! 2. Create customized stickers or labels. It's not just a kid thing – people truly enjoy stickers! Create a colorful custom sticker and pass them out anywhere your target users might be. Stickers and labels can be used on car windows, water bottles, notebooks, and more. 3. Start a simple rewards system. One of th...
Post a Comment
Read more

Create Connections and Build Your Business Through Networking

Networking is an invaluable, inexpensive, and effective tool for building your business. Despite the digital age, people prefer doing business with companies they know and trust. Networking provides potential clients the connection and trust they need to later make a purchase. According to Oxford Economics USA , 80% of professionals find networking essential to their career success. Because of this, 41% want to network more often. Networking may seem daunting, especially for those not naturally inclined to talk with others, but a little uncomfortableness outweighs the benefits. A First and Lasting Impression Before getting started, it’s important to look the part. First impressions are important. After all, people are constantly judging and forming opinions of others. Once the initial opinion is made, it can be challenging to alter it. Before networking, practice creating a good impression. This means focusing on a professional style of dress, creating good posture, pr...
Post a Comment
Read more