Loyalty Marketing... or We HEART You!

Customer loyalty programs are an easy and effective way to keep customers coming back to your business. Here are a few tips to help you create a loyalty program with a simple yet important goal: rewarding repeat customers.

Offer custom-printed punch cards or stamp cards for customers who frequent your business. A simple reward (such as "buy five car washes, get the sixth free") may be enough to keep customers from visiting your competition down the street.

Utilize the back side of your loyalty-marketing promotions to advertise upcoming events, highlight exclusive offers, share helpful tips, and more.

Celebrate! Be sure to recognize customer birthdays, holidays, and even the date your customer joined your loyalty club.

Provide loyalty club members with special coupons for free upgrades, such as "upgrade to a premium deluxe XYZ for the same price as our standard XYZ."

Reward customers who buy ahead. For example, if you own a repair shop, you might offer a year-long package of oil changes for a discounted rate. Not only will the customer be happy to save money, but you can ensure the customer will return to your business all year long.

Invite loyal customers to join a review panel group, and offer free products or services in exchange for their valuable feedback and input on how to improve your business.

Develop creative ways to show your company's reciprocal loyalty to customers. Send "thank you" campaigns, for example, with exclusive discounts or promotions.

Give us a call if we can help you create loyalty program marketing materials your customers will love!

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