Marketing Tips from Animals Pics

When it comes to marketing, we can learn a lot from photos of adorable animals. Here are a few key tips to take away the next time you catch yourself oohing and aahing over an adorable fuzzy kitten or roly-poly puppy:

Have you ever noticed how adorable animal photos have a knack for engaging a wide variety of people with various interests? While marketing is most effective when aimed at a targeted audience, you should strive to appeal to a variety of personalities within your audience.

Photos grab attention and have the power to invoke emotion. The sight of a baby animal can easily warm the heart of most people. Think about the photos or imagery you use in your next marketing campaign, and focus on the emotions your selected images will create for your audience.

Consider using humor whenever appropriate. Have you ever seen a hilarious photo of a cat and felt the need to show others so they can laugh with you? The same is true of humorous marketing. By sharing something funny, WE also become funny by association.

Just as people love to share adorable photos with others, be sure to create your marketing materials so they are easy to share. For example, create a durable mailer that includes a coupon for the recipient and one to share with a friend. Add a link to your web-based promotions to recommend friends, and consider a reward for those who pass the word. Include a "share" option to make your message easily available for friends or family who may be interested. By making your message easy to share, you can empower your audience to do the selling for you.

If you need more ideas for creating marketing materials your audience will look forward to receiving, give us a call today!

Comments

Why Custom Notepads are a Perfect Promotional Tool

Want to give your business a gift that keeps giving? You can do this by giving gifts to other people. According to the ACI 2019 Impressions study , promotional products bring some of the highest rates of return on advertising, trumping all other forms of media. Consumers surveyed said they were nearly 2.5 times more likely to have a favorable opinion of promotional products compared to online advertising, and consumers under 55 preferred a promotional product message over EVERY other advertising medium (including print, online, or traditional mass media). Data shows the average household in the U.S. owns 30 promotional items, which means if there are 120 million households in America, over three billion company logos are floating around at any moment! Looking for a fun but practical promo gift for your clients and prospects? Custom printed notepads are a great, economical option. Notepads are designed for utility and flexibility, meaning people can take them anywhere and will cer...

How to Prepare Large-Format Projects for Print

When you want to flaunt your finest, large-format printing can make an oversized impact! Large-format printing includes products printed at a length of 18-100 inches with a minimum width of 60 inches. Some of the most popular items include posters, window graphics, yard signs, vehicle wraps, vinyl banners, media backdrops, and more. While large-scale graphics are stunning, these projects require special preparation, so these images remain vibrant and sharp when stretched to larger-than-life proportions. If you plan to go BIG, here are some factors to consider. Communicate from the Start When diving in on a large-scale printing, create a detailed brief and use this to speak to your printer as early as possible. Try to include everything from the size, design, materials, and deadlines. Your printer will work with you to be sure your ideas are achievable, and the timeline is realistic. Set Appropriate Image Specifications As you connect with a printer, be sure your images ...

Create Connections and Build Your Business Through Networking

Networking is an invaluable, inexpensive, and effective tool for building your business. Despite the digital age, people prefer doing business with companies they know and trust. Networking provides potential clients the connection and trust they need to later make a purchase. According to Oxford Economics USA , 80% of professionals find networking essential to their career success. Because of this, 41% want to network more often. Networking may seem daunting, especially for those not naturally inclined to talk with others, but a little uncomfortableness outweighs the benefits. A First and Lasting Impression Before getting started, it’s important to look the part. First impressions are important. After all, people are constantly judging and forming opinions of others. Once the initial opinion is made, it can be challenging to alter it. Before networking, practice creating a good impression. This means focusing on a professional style of dress, creating good posture, pr...

Inside the Envelope

Search This Blog