Skip to main content

Enhance Your Business Credibility

Customers have more choices than ever in today's competitive business world. That's why it's so important to do everything possible to stand apart from the competition. One great way to gain a competitive edge is to increase your credibility. Here are a few tips to help you establish and enhance credibility with your prospects and customers:

  • Provide customer testimonials, references, and customer success stories that enable prospects to hear about your company from a relevant point of view.

  • Encourage people to get to know you, especially on your website. Promote what you do, what you sell, and your full business address (not your P.O. box). Include your phone number, fax, email address, and other ways to contact you.

  • Talk about your history. People are always curious how businesses got started. By providing some background you'll not only personalize your customer's experience but also increase your business legitimacy.

  • Popularity sells, so consider providing a list of customers on your website. If you're worried about customer privacy, use a map instead to show customer locations.

  • Use professional photos on your website and marketing materials.

  • Contribute articles to industry publications, or volunteer to speak at industry events. Start a podcast, create a newsletter or blog, or write a column in a local newspaper that offers how-to guides and helpful tips.

  • Portray a professional image by using quality printed marketing materials, forms, letterhead, envelopes, labels, business cards, and more.

  • Create a strong online presence through your website, social media, and online business directories (D&B Credibility Review, MerchantCircle, etc.).

  • Promote any awards, registrations, certifications, or other reputable, prestigious information that will increase your credibility.

  • Create a customer referral program that enables prospects to hear about you from a fellow customer's voice.

  • Become involved with your community. Attend local events, buy from local businesses, and sponsor local fundraisers.

  • Offer a seminar, training class, or webinar to share your knowledge with others.

If you need help creating print materials that will enhance your credibility and professional appearance, give us a call today!

Comments

Post a Comment

Popular posts from this blog

Why Custom Notepads are a Perfect Promotional Tool

Want to give your business a gift that keeps giving? You can do this by giving gifts to other people. According to the ACI 2019 Impressions study , promotional products bring some of the highest rates of return on advertising, trumping all other forms of media. Consumers surveyed said they were nearly 2.5 times more likely to have a favorable opinion of promotional products compared to online advertising, and consumers under 55 preferred a promotional product message over EVERY other advertising medium (including print, online, or traditional mass media). Data shows the average household in the U.S. owns 30 promotional items, which means if there are 120 million households in America, over three billion company logos are floating around at any moment! Looking for a fun but practical promo gift for your clients and prospects? Custom printed notepads are a great, economical option. Notepads are designed for utility and flexibility, meaning people can take them anywhere and will cer...
Post a Comment
Read more

Affordable Offline Marketing for Your Small Business

Do you have a small business that could use a revenue boost? Most marketing strategies are crafted around costly advertising campaigns, but there are many free or affordable tactics you can use to grow your business at any stage. Here are a few offline marketing fundamentals to get you started, no matter how small your budget! 1. Take part in local events. Sales are based on relationships, and relationships require connection. Network in proactive ways by attending or taking part in local events. Get to know other small business owners and have your business card or flyer ready; you never know when the opportunity will present itself! 2. Create customized stickers or labels. It's not just a kid thing – people truly enjoy stickers! Create a colorful custom sticker and pass them out anywhere your target users might be. Stickers and labels can be used on car windows, water bottles, notebooks, and more. 3. Start a simple rewards system. One of th...
Post a Comment
Read more

Create Connections and Build Your Business Through Networking

Networking is an invaluable, inexpensive, and effective tool for building your business. Despite the digital age, people prefer doing business with companies they know and trust. Networking provides potential clients the connection and trust they need to later make a purchase. According to Oxford Economics USA , 80% of professionals find networking essential to their career success. Because of this, 41% want to network more often. Networking may seem daunting, especially for those not naturally inclined to talk with others, but a little uncomfortableness outweighs the benefits. A First and Lasting Impression Before getting started, it’s important to look the part. First impressions are important. After all, people are constantly judging and forming opinions of others. Once the initial opinion is made, it can be challenging to alter it. Before networking, practice creating a good impression. This means focusing on a professional style of dress, creating good posture, pr...
Post a Comment
Read more