Skip to main content

Increase Your Facebook Following

Even though Facebook has more than one billion active monthly users, many businesses still aren't using it to its full potential. Here are a few easy ways to use Facebook to increase exposure, communicate with customers, and grow your business:
  • Offer Facebook fan-only specials that are promoted to fans who currently "like" your page. Encourage them to stay tuned for future deals as well.

  • Use Facebook as a quick way to spread the word on exciting flash sales that have short time windows to act.

  • Run contests via your Facebook page. Remember to read Facebook's contest rules first, though, so you don't violate any inadvertently.

  • Ask thought-provoking questions, create quizzes, and post survey links to encourage fan participation.

  • Add a Facebook social media widget that enables users to like your page without having to search for you on Facebook.

  • Include a Facebook link in your email signature, on your website, and on printed pieces such as business cards, receipts, statement stuffers, table tents, and newsletters.

  • Share exciting news about your company by posting updates on your Facebook page.

  • Don't forget that Facebook is a social website. Use it as a way to communicate with your audience, rather than simply to promote your brand. Post interesting content you think will be relevant to your audience, and encourage people to share your posts and to comment on them.

  • Post photos from company gatherings, including grand openings, customer appreciation events, staff outings, and other celebrations. Encourage fans to tag themselves in the photos. This will allow their friends to see the photos and increase your exposure.

  • Request input and involve your fans in product decisions, such as new product launches, celebratory events, and preferred customer rewards. Share responses on your wall, and thank fans for their contributions.

  • Schedule posts in advance to be published at a later time to ensure your messages are delivered at the optimal time to reach your audience. Check out this Facebook help center post for step-by-step instructions on scheduling a post.
Like most types of marketing, Facebook requires dedication. While immediate results are unlikely, a well-nurtured Facebook account can help many organizations strengthen relationships and grow their business.

Comments

Post a Comment

Popular posts from this blog

Why Custom Notepads are a Perfect Promotional Tool

Want to give your business a gift that keeps giving? You can do this by giving gifts to other people. According to the ACI 2019 Impressions study , promotional products bring some of the highest rates of return on advertising, trumping all other forms of media. Consumers surveyed said they were nearly 2.5 times more likely to have a favorable opinion of promotional products compared to online advertising, and consumers under 55 preferred a promotional product message over EVERY other advertising medium (including print, online, or traditional mass media). Data shows the average household in the U.S. owns 30 promotional items, which means if there are 120 million households in America, over three billion company logos are floating around at any moment! Looking for a fun but practical promo gift for your clients and prospects? Custom printed notepads are a great, economical option. Notepads are designed for utility and flexibility, meaning people can take them anywhere and will cer...
Post a Comment
Read more

Affordable Offline Marketing for Your Small Business

Do you have a small business that could use a revenue boost? Most marketing strategies are crafted around costly advertising campaigns, but there are many free or affordable tactics you can use to grow your business at any stage. Here are a few offline marketing fundamentals to get you started, no matter how small your budget! 1. Take part in local events. Sales are based on relationships, and relationships require connection. Network in proactive ways by attending or taking part in local events. Get to know other small business owners and have your business card or flyer ready; you never know when the opportunity will present itself! 2. Create customized stickers or labels. It's not just a kid thing – people truly enjoy stickers! Create a colorful custom sticker and pass them out anywhere your target users might be. Stickers and labels can be used on car windows, water bottles, notebooks, and more. 3. Start a simple rewards system. One of th...
Post a Comment
Read more

Grow Creativity with the Brainstorming Strategies of Walt Disney

From Tarzan's treehouse to the Magic Carpets of Aladdin, Disney's creative team has spent decades constructing fantasy lands depicted in Disney movies. Bringing dreams to life is Disney's business, and its empire spans 11 theme parks, a town, four cruise ships, dozens of hotels, and many waterparks and restaurants that help guests experience the happiest place on Earth. The dreamers, or "Imagineers" at Disney are the brains behind the vision. Peter Rummell, who served as chairman of the Imagineers for 12 years, said creativity doesn't just happen . It has to be engineered: "It is a process and if you don't understand that and if you sit around and wait for the lightning bolt, you're not going to be very productive." Walt Disney himself was a master of creative thinking and brainstorming. Not only was he talented in discovering ideas, he knew how to convert possibilities into reality. One associate said this about Disney: ...
Post a Comment
Read more