Should you focus on the process or the outcome?

If the economic doldrums still have you down, take action with these quick, simple, yet very effective "kick in the pants" steps for a fast turnaround.

It's no secret that you must have a process for continually bringing qualified leads into your sales funnel. This is the lifeblood of your business.

Some things are out of your control. Businesses close, move, and change ownership. Any of these could lead to the loss of a client you thought would never leave. To prepare for these moments, you must have processes in place to bring in new prospects to replace the ones you lose.

Preparing for client turnover is something you control. Whether you have an existing process, need to dust off an old one, or are creating a brand new procedure from scratch, your client-generation plan must have goals.

Base your goals on the process, not just the outcome. What does this mean? Simply put, you can't control how many leads will end up hiring you, but you can control how many of these prospects you reach.

Commit to a plan that will help you uncover prospects well-suited for the products and services you sell. Don't rely on any one single platform or marketing tool to spread your message. Instead, use multiple channels, including print, email, social media, and the Internet, to bolster your communication and lead funnel process. If you commit to the process, the outcomes will take care of themselves.

Be encouraged. Take action. Businesses are waiting for the kinds of solutions you offer. You just need to let them know that yours are the ones they're after.

Comments

5 Print Marketing Pieces that will Woo Your Corporate Clients

Some of the most effective ways of communicating value don’t require looking up a website or downloading a mobile device teaser program. In fact, non-digital marketing activities win over corporate clients regularly without ever needing to be plugged in. Here are five of them. 1. Business Cards Yes, those traditional business cards are still winners. Business cards provide critical contact information and enough detail on how to connect with an organization quickly. Whether by email, text, phone, or mail, the info on a business card is powerful. People love business cards because they are easy to transfer, pack, save, and reference. In the corporate world, business cards still resonate. 2. Letterheads and Stationary In a day and age when so much communication happens by email and texting, the traditional letter stands out, even in a mail pile full of folders and generic material. Best used when conveying a personal connection, professional letterhead is loved by co...

Share Your Brand Story to Create Distinct, Authentic Connections

In a noisy marketplace, businesses must work smarter to grab prospects and lock in loyalty. But the desire for relationship is mutual. According to Cheetah Mobile marketing director Josh Ong, customers don’t just want to buy, they want to buy into something: “Millennials are more likely than any other demographic to be brand loyal. But millennials don’t choose which brand to be loyal to at random, instead, they are highly attuned to the story that a brand tells, as well as the values that brand exhibits.” No one can resist a good story! Need proof? Here’s a fun brand story from eyewear retailer Warby Parker : Warby was founded as a rebellious upstart to tackle the problem of expensive eyewear because of a frustrating personal experience. During a backpacking trip, one of Warby’s founders lost his glasses. Since he was a broke grad student, he couldn’t afford to replace them, and he spent the rest of the semester squinting. By circumven...

How to Prepare Large-Format Projects for Print

When you want to flaunt your finest, large-format printing can make an oversized impact! Large-format printing includes products printed at a length of 18-100 inches with a minimum width of 60 inches. Some of the most popular items include posters, window graphics, yard signs, vehicle wraps, vinyl banners, media backdrops, and more. While large-scale graphics are stunning, these projects require special preparation, so these images remain vibrant and sharp when stretched to larger-than-life proportions. If you plan to go BIG, here are some factors to consider. Communicate from the Start When diving in on a large-scale printing, create a detailed brief and use this to speak to your printer as early as possible. Try to include everything from the size, design, materials, and deadlines. Your printer will work with you to be sure your ideas are achievable, and the timeline is realistic. Set Appropriate Image Specifications As you connect with a printer, be sure your images ...

Inside the Envelope

Search This Blog