Skip to main content

What’s Your Call to Action?

Every marketing piece should have a call to action that helps direct the reader to the next step. Whether you want them to click a link, download a file, or contact your business, here are a few tips to ensure your call to action gets noticed and utilized:
  • Keep it short and simple using action verbs, such as call, buy, register, donate, or subscribe.

  • Be specific about what you want readers to do. For example, if you want customers to contact you to set up an appointment, don't just say "contact us."

  • Make it easy for readers by using a direct shortcut link to your sign-up page or order form, versus sending them on a wild goose chase through your website.

  • Create urgency with a deadline such as "offer expires May 31" or "order now and get a free gift!"

  • Include a benefit for contacting you. Instead of saying "Download our whitepaper," say "Expand your customer base with these 10 tips."

  • Popularity sells. If your information is high demand, consider including the number of times a document has been downloaded.

  • Build trust by including customer logos or relevant testimonials near your call to action.

  • Provide your call to action multiple times throughout your website or marketing materials.

  • Size and location matter. Make sure your call to action is easily visible and prominently located so readers don't miss it.
We'd love to help you create marketing materials that get noticed and increase sales. Check us out online for more creative ideas or to request a printing quote today!

Comments

Post a Comment

Popular posts from this blog

5 Print Marketing Pieces that will Woo Your Corporate Clients

Some of the most effective ways of communicating value don’t require looking up a website or downloading a mobile device teaser program. In fact, non-digital marketing activities win over corporate clients regularly without ever needing to be plugged in. Here are five of them. 1. Business Cards Yes, those traditional business cards are still winners. Business cards provide critical contact information and enough detail on how to connect with an organization quickly. Whether by email, text, phone, or mail, the info on a business card is powerful. People love business cards because they are easy to transfer, pack, save, and reference. In the corporate world, business cards still resonate. 2. Letterheads and Stationary In a day and age when so much communication happens by email and texting, the traditional letter stands out, even in a mail pile full of folders and generic material. Best used when conveying a personal connection, professional letterhead is loved by co...
3 comments
Read more

Share Your Brand Story to Create Distinct, Authentic Connections

In a noisy marketplace, businesses must work smarter to grab prospects and lock in loyalty. But the desire for relationship is mutual. According to Cheetah Mobile marketing director Josh Ong, customers don’t just want to buy, they want to buy into something: “Millennials are more likely than any other demographic to be brand loyal. But millennials don’t choose which brand to be loyal to at random, instead, they are highly attuned to the story that a brand tells, as well as the values that brand exhibits.” No one can resist a good story! Need proof? Here’s a fun brand story from eyewear retailer Warby Parker : Warby was founded as a rebellious upstart to tackle the problem of expensive eyewear because of a frustrating personal experience. During a backpacking trip, one of Warby’s founders lost his glasses. Since he was a broke grad student, he couldn’t afford to replace them, and he spent the rest of the semester squinting. By circumven...
Post a Comment
Read more

How to Prepare Large-Format Projects for Print

When you want to flaunt your finest, large-format printing can make an oversized impact! Large-format printing includes products printed at a length of 18-100 inches with a minimum width of 60 inches. Some of the most popular items include posters, window graphics, yard signs, vehicle wraps, vinyl banners, media backdrops, and more. While large-scale graphics are stunning, these projects require special preparation, so these images remain vibrant and sharp when stretched to larger-than-life proportions. If you plan to go BIG, here are some factors to consider. Communicate from the Start When diving in on a large-scale printing, create a detailed brief and use this to speak to your printer as early as possible. Try to include everything from the size, design, materials, and deadlines. Your printer will work with you to be sure your ideas are achievable, and the timeline is realistic. Set Appropriate Image Specifications As you connect with a printer, be sure your images ...
Post a Comment
Read more