Skip to main content

The Best Form of Marketing is YOU

If you could harness the most accessible, inexpensive form of marketing for your business, would you want it?


Everyone has it, but it's easy to overlook.


The most authentic sales tool is one that's always with you: yourself.


You are the face of your business. Marketing doesn't sell, people sell! You are the vessel that carries your business brand to every prospect you meet. Are you making the most of own potential?


Being cheerful, confident, and courteous can go a long way toward making a stellar first impression.


Be Cheerful


People want to do business with people they enjoy, and a cheerful attitude can give you a winning edge in many situations.


Whether you are outgoing or more reserved, seek to be:



  • Positive: be optimistic and look on the bright side of life. Be a "green light" thinker and keep an open mind to new ideas.

  • Polite: whether you're running errands or talking on the phone: be polite. You never know who's listening.

  • Persistent: when things don't succeed, don't give up. Be intentional to build relationships or follow up on leads. Make the first move and don't take rejection personally. As millionaire businessman Bo Bennett says, "A rejection is nothing more than a necessary step in the pursuit of success."

Be Confident


When you look good, you feel good. And when you feel good, your confidence is high and you are more likely to perform well.


Your mindset has incredible power to shape your circumstances and help you achieve your goals, so start each day on your toes:


Take care of yourself: Brush your teeth, get regular haircuts, and keep your clothes and accessories in good condition.


Dress professionally: When you dress well, people will respect you. Put time and thought into your choices to communicate that you care about what you do.


Respect your culture: Every company has different expectations for appropriate dress. While you may have the freedom to choose, it's best to lean on the simple, conservative side with accessories, necklines, or fit of your clothing.


Dress "Up": If you are attending an important event or meeting, it's always better to be overdressed than underdressed. A polished look lets people know you are serious and capable. If you feel overly formal when you arrive, you can always roll up your sleeves, ditch your blazer, or loosen your collar.


Be Courteous


Mark Twain said that action speaks louder than words, but not nearly as often.


People will judge you by your behavior, not by your good intentions! How consistently do your actions reveal a positive view of your character or business? Challenge yourself to:


1. Reach out to others. Be the first to say thank you, congratulate others, or start a conversation with someone who is standing alone. Be proactive, intentional, and kind. Do nice things at unexpected moments.


2. Live consistently. What are the mission and the brand values of your company? Do you represent these in both your professional and personal life? If your company exalts community investment, seek to volunteer and invest during your personal life as well.   


3. Be prepared for anything. Rehearse your personal introduction and have conversational icebreakers ready for unexpected moments. Have a product testimonial in your back pocket. Keep breath mints, business cards, or a portable phone charger ready. Think of yourself as a friendly, roaming billboard. Everywhere you go you can sell yourself and market your business.


Finally, remember to smile: a friendly smile makes everyone more inclined to like – and do business – with you.


If you need help marketing yourself on paper, give us a call and we'll make you look your best.

Comments

Post a Comment

Popular posts from this blog

5 Print Marketing Pieces that will Woo Your Corporate Clients

Some of the most effective ways of communicating value don’t require looking up a website or downloading a mobile device teaser program. In fact, non-digital marketing activities win over corporate clients regularly without ever needing to be plugged in. Here are five of them. 1. Business Cards Yes, those traditional business cards are still winners. Business cards provide critical contact information and enough detail on how to connect with an organization quickly. Whether by email, text, phone, or mail, the info on a business card is powerful. People love business cards because they are easy to transfer, pack, save, and reference. In the corporate world, business cards still resonate. 2. Letterheads and Stationary In a day and age when so much communication happens by email and texting, the traditional letter stands out, even in a mail pile full of folders and generic material. Best used when conveying a personal connection, professional letterhead is loved by co...
3 comments
Read more

How to Prepare Large-Format Projects for Print

When you want to flaunt your finest, large-format printing can make an oversized impact! Large-format printing includes products printed at a length of 18-100 inches with a minimum width of 60 inches. Some of the most popular items include posters, window graphics, yard signs, vehicle wraps, vinyl banners, media backdrops, and more. While large-scale graphics are stunning, these projects require special preparation, so these images remain vibrant and sharp when stretched to larger-than-life proportions. If you plan to go BIG, here are some factors to consider. Communicate from the Start When diving in on a large-scale printing, create a detailed brief and use this to speak to your printer as early as possible. Try to include everything from the size, design, materials, and deadlines. Your printer will work with you to be sure your ideas are achievable, and the timeline is realistic. Set Appropriate Image Specifications As you connect with a printer, be sure your images ...
Post a Comment
Read more

Share Your Brand Story to Create Distinct, Authentic Connections

In a noisy marketplace, businesses must work smarter to grab prospects and lock in loyalty. But the desire for relationship is mutual. According to Cheetah Mobile marketing director Josh Ong, customers don’t just want to buy, they want to buy into something: “Millennials are more likely than any other demographic to be brand loyal. But millennials don’t choose which brand to be loyal to at random, instead, they are highly attuned to the story that a brand tells, as well as the values that brand exhibits.” No one can resist a good story! Need proof? Here’s a fun brand story from eyewear retailer Warby Parker : Warby was founded as a rebellious upstart to tackle the problem of expensive eyewear because of a frustrating personal experience. During a backpacking trip, one of Warby’s founders lost his glasses. Since he was a broke grad student, he couldn’t afford to replace them, and he spent the rest of the semester squinting. By circumven...
Post a Comment
Read more