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5 Print Marketing Pieces that will Woo Your Corporate Clients

Some of the most effective ways of communicating value don’t require looking up a website or downloading a mobile device teaser program. In fact, non-digital marketing activities win over corporate clients regularly without ever needing to be plugged in. Here are five of them. 1. Business Cards Yes, those traditional business cards are still winners. Business cards provide critical contact information and enough detail on how to connect with an organization quickly. Whether by email, text, phone, or mail, the info on a business card is powerful. People love business cards because they are easy to transfer, pack, save, and reference. In the corporate world, business cards still resonate. 2. Letterheads and Stationary In a day and age when so much communication happens by email and texting, the traditional letter stands out, even in a mail pile full of folders and generic material. Best used when conveying a personal connection, professional letterhead is loved by corpora
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Grow Your Business Through Instagram Marketing

If you're looking for a way to boost the results of your print marketing, integrate your next campaign expand your reach with Instagram! Instagram is a cost-effective marketing tool that houses many resources to help your business grow. As the second most accessed network behind Facebook, with 1 billion monthly active users, Instagram boasts highly engaged users, browsing an average of 53 minutes per day. Instagram can be a handy tool if you’re trying to reach ages 18-44, as 45% of Instagram users are within this age group.  4 Tips to Get Your Business Started on Instagram Before initiating an Instagram business profile, it’s important to develop a marketing strategy. 1. Know Your Why. Why do you want your business on Instagram? For example, are you there to sell products, share portfolio content, build brand awareness, share user-generated content, and/or use Instagram’s analytic tools? When you discover your why, you’ll have a beneficial framework for moving forwa
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Create Connections and Build Your Business Through Networking

Networking is an invaluable, inexpensive, and effective tool for building your business. Despite the digital age, people prefer doing business with companies they know and trust. Networking provides potential clients the connection and trust they need to later make a purchase. According to Oxford Economics USA , 80% of professionals find networking essential to their career success. Because of this, 41% want to network more often. Networking may seem daunting, especially for those not naturally inclined to talk with others, but a little uncomfortableness outweighs the benefits. A First and Lasting Impression Before getting started, it’s important to look the part. First impressions are important. After all, people are constantly judging and forming opinions of others. Once the initial opinion is made, it can be challenging to alter it. Before networking, practice creating a good impression. This means focusing on a professional style of dress, creating good posture, practic
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Touch is Everything: Choosing the Perfect Paper for Printing

There’s nothing better than the feel of a well-constructed catalog, brochure, or invite. After all, no one wants to be handed a pamphlet that crumples because the paper quality is not up to par. This is why choosing the right paper for your print marketing projects is more important than you might think. Choosing Your Paper Type There are many different kinds of paper to choose from for your print projects. These vary in composition, design, weight, and thickness. Gloss vs. Matte Choosing whether to use gloss or matte paper is one of the most common choices when picking out paper. Gloss paper has an incredibly high shine that enhances color. Matte , on the other hand, has a muted surface that refracts light and reduces glare. It has a textured, soft feel compared to a gloss, which has a sleek and almost sticky feel. Uncoated vs. Coated If you’re looking to achieve enhanced colors and a matte or glossy finish, coated paper would be a paper choice for you. Coated paper
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6 Winning Direct Mail Campaigns

Direct mail offers results that other channels just can't match. According to a recent study, direct mail has a response rate as high as 9% . However, there are always ways to engage your audience better and improve your mailers' effectiveness. These methods below catch your recipents' attention and increase the chances that they'll read and respond to your direct mail piece.  6 Winning Direct Mail Campaigns 1. Instill Curiosity with a Quiz Do you worry your direct mail envelopes are going in the trash unread? Take a page from Harvard Medical School's playbook. In a recent mailing to woo subscribers for their Harvard Heart Letter newsletter, they put a heart health quiz on the front. The answers to the three-question quiz were inside the mailer, giving recipients a reason to open. 2. Benefits, Not Features As marketers, it's so easy to get caught up in promoting all the neat features of your product. Your readers, however, don't care about th
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3 Ways to Create Pictures that Pop

Have you ever heard the expression, “a picture paints a thousand words?” It’s true. While words can limit our ability to effectively communicate ideas, even a split-second glance at an image can convey volumes of information. Whether you’re a marketer or design specialist, it is important to employ tactics that add power and clarity to your communication. Creating Dynamic Images with a Singular Focus Experienced graphic artists have many tricks of the trade. Some like to blur the background of an image to draw central focus to one element. Others add texture to flat graphics by adding bevels, text shadows, or blended layers. But on an even more conceptual level, you can communicate boldly and clearly with signs and symbols. Looking to simplify – while adding complexity? Here three techniques you can experiment with in print marketing to amplify your visual messages: Signs On a basic level, signs are the combination of a word and a picture to create meaning. What comes to
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How to Prepare Large-Format Projects for Print

When you want to flaunt your finest, large-format printing can make an oversized impact! Large-format printing includes products printed at a length of 18-100 inches with a minimum width of 60 inches. Some of the most popular items include posters, window graphics, yard signs, vehicle wraps, vinyl banners, media backdrops, and more. While large-scale graphics are stunning, these projects require special preparation, so these images remain vibrant and sharp when stretched to larger-than-life proportions. If you plan to go BIG, here are some factors to consider. Communicate from the Start When diving in on a large-scale printing, create a detailed brief and use this to speak to your printer as early as possible. Try to include everything from the size, design, materials, and deadlines. Your printer will work with you to be sure your ideas are achievable, and the timeline is realistic. Set Appropriate Image Specifications As you connect with a printer, be sure your images
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