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Showing posts from October, 2020

Shout Your Brand Identity with Strategic, Clever Imagery

If a picture paints a thousand words, then brand imagery is one of the most dynamic means for communicating with your customers. From stained-glass church windows to the world-renowned Nike swoosh, images add immediacy, power, and clarity to your ideas, with a transformative effect on a brand’s overall impact. Colors and graphic metaphors have surprising staying power, so it’s important to consider every element you include in your brand imagery. Brand Identity vs. Brand Imagery So, what is the difference between brand identity and brand imagery? Brand identity is the image or character of your business as people relate to it. For example, the BMW image of elite luxury has grown naturally from customers’ repeated exposure to BMW’s ads, endorsements, and products. Brand imagery is the aesthetic appearance of your brand’s core identity and messaging. This is a result of all the visuals that represent your brand’s identity. These visuals may include anything from billboards to p