Tips to Convey Quality

While the quality of your products and services is ultimately measured by customer satisfaction, here are a few tips on how to convey quality in everything your business does:

Provide a no-hassle satisfaction guarantee...and stand behind it.

Offer a longer or more inclusive warranty than your competition does. This will show customers how committed you are to your products.

Post customer reviews and testimonials to encourage readers to see what others are saying about your products and services.

Offer a risk-free evaluation of your products to allow customers to experience your outstanding products and customer support firsthand.

Create a customer referral program that encourages and rewards customers to do the selling for you.

Distribute professional marketing materials such as letterhead, envelopes, business cards, brochures, flyers, and product catalogs.

Use only high-resolution, quality images. If an image isn't up to par, don't use it.

Include your contact information on all materials, including your physical address, phone numbers, and email address. This will show customers you are easily accessible.

Choose words carefully when marketing your products. Instead of using the word "quality," use words that imply quality, such as "premium." Instead of "inexpensive," use the word "value."

One of the easiest ways to show customers your dedication to customer satisfaction is by following Henry Ford's famous words of advice: "Quality means doing it right when no one is looking."

Comments

5 Print Marketing Pieces that will Woo Your Corporate Clients

Some of the most effective ways of communicating value don’t require looking up a website or downloading a mobile device teaser program. In fact, non-digital marketing activities win over corporate clients regularly without ever needing to be plugged in. Here are five of them. 1. Business Cards Yes, those traditional business cards are still winners. Business cards provide critical contact information and enough detail on how to connect with an organization quickly. Whether by email, text, phone, or mail, the info on a business card is powerful. People love business cards because they are easy to transfer, pack, save, and reference. In the corporate world, business cards still resonate. 2. Letterheads and Stationary In a day and age when so much communication happens by email and texting, the traditional letter stands out, even in a mail pile full of folders and generic material. Best used when conveying a personal connection, professional letterhead is loved by co...

Share Your Brand Story to Create Distinct, Authentic Connections

In a noisy marketplace, businesses must work smarter to grab prospects and lock in loyalty. But the desire for relationship is mutual. According to Cheetah Mobile marketing director Josh Ong, customers don’t just want to buy, they want to buy into something: “Millennials are more likely than any other demographic to be brand loyal. But millennials don’t choose which brand to be loyal to at random, instead, they are highly attuned to the story that a brand tells, as well as the values that brand exhibits.” No one can resist a good story! Need proof? Here’s a fun brand story from eyewear retailer Warby Parker : Warby was founded as a rebellious upstart to tackle the problem of expensive eyewear because of a frustrating personal experience. During a backpacking trip, one of Warby’s founders lost his glasses. Since he was a broke grad student, he couldn’t afford to replace them, and he spent the rest of the semester squinting. By circumven...

Shout Your Brand Identity with Strategic, Clever Imagery

If a picture paints a thousand words, then brand imagery is one of the most dynamic means for communicating with your customers. From stained-glass church windows to the world-renowned Nike swoosh, images add immediacy, power, and clarity to your ideas, with a transformative effect on a brand’s overall impact. Colors and graphic metaphors have surprising staying power, so it’s important to consider every element you include in your brand imagery. Brand Identity vs. Brand Imagery So, what is the difference between brand identity and brand imagery? Brand identity is the image or character of your business as people relate to it. For example, the BMW image of elite luxury has grown naturally from customers’ repeated exposure to BMW’s ads, endorsements, and products. Brand imagery is the aesthetic appearance of your brand’s core identity and messaging. This is a result of all the visuals that represent your brand’s identity. These visuals may in...

Inside the Envelope

Search This Blog