Christmas... In July?

While the holiday season is still a few months away, now is the ideal early time to start planning festive marketing campaigns to promote your business. Here are a few creative ideas to consider:

Give your business a seasonal twist. For example, a grocery store could offer tips on how to eat healthy during the holidays. A financial institution could provide a tip sheet on controlling holiday spending.

Consider special pricing on gift certificates, such as buy $40 and get $10 free or buy two gift certificates and get one free.

Rather than risk having your holiday card get lost in the shuffle at Christmas, consider sending a greeting focused on Halloween, Thanksgiving, or even New Year's.

Give loyal customers something that keeps on giving. Consider a bonus for referring a friend, a holiday coupon, a discount for subscribing to your e-newsletter, or other fun promotions.

Offer a "Coming Soon" report for the upcoming year. For example, offer a sneak peek at a new product you'll be revealing, a workshop or webinar your customers would enjoy, an add-on service, or something similar.

Offer tips, discounts, and programs to help people meet their New Year's resolution goals. For example, a health care facility might offer a special package that waives the sign-up fee and provides a discount if you bring a friend.

Build relationships, and enjoy the opportunity to meet and mingle with new people at holiday mixers. When the season is over, you can contact your holiday party connections and work on further building your relationship.

Ask for the opportunity to donate your product or service as a door prize at holiday parties or other business gatherings.

Plan a seasonal open house with beverages and snacks. Consider a special featured discount, and offer giveaway items your attendees can sign up to win.

In addition to providing an overall price discount, highlight product offerings for every budget level from $20 to $200. Create a customized holiday flyer or brochure to make customers aware of your multiple price points.

If you'd like help creating the perfect direct mail piece to advertise your holiday promotions, stop by today. Our creative experts will help you create the perfect mailer to successfully promote your business any time of year.

Comments

Affordable Offline Marketing for Your Small Business

Do you have a small business that could use a revenue boost? Most marketing strategies are crafted around costly advertising campaigns, but there are many free or affordable tactics you can use to grow your business at any stage. Here are a few offline marketing fundamentals to get you started, no matter how small your budget! 1. Take part in local events. Sales are based on relationships, and relationships require connection. Network in proactive ways by attending or taking part in local events. Get to know other small business owners and have your business card or flyer ready; you never know when the opportunity will present itself! 2. Create customized stickers or labels. It's not just a kid thing – people truly enjoy stickers! Create a colorful custom sticker and pass them out anywhere your target users might be. Stickers and labels can be used on car windows, water bottles, notebooks, and more. 3. Start a simple rewards system. One of th

Why Custom Notepads are a Perfect Promotional Tool

Want to give your business a gift that keeps giving? You can do this by giving gifts to other people. According to the ACI 2019 Impressions study , promotional products bring some of the highest rates of return on advertising, trumping all other forms of media. Consumers surveyed said they were nearly 2.5 times more likely to have a favorable opinion of promotional products compared to online advertising, and consumers under 55 preferred a promotional product message over EVERY other advertising medium (including print, online, or traditional mass media). Data shows the average household in the U.S. owns 30 promotional items, which means if there are 120 million households in America, over three billion company logos are floating around at any moment! Looking for a fun but practical promo gift for your clients and prospects? Custom printed notepads are a great, economical option. Notepads are designed for utility and flexibility, meaning people can take them anywhere and will cer

4 Mistakes that Make Your Ads Fall Flat

Have you ever seen someone make a pitch without clearly selling their product? In business, sometimes we get so close to our product that it's easy to assume every reader "gets it." Marketers spend big bucks to grab attention but fail to craft a message that truly connects. Take this example: Advanced Micro Devices (AMD) is a technology company offering innovative computing and graphic solutions for work, home, and play. AMD has begun partnering with a famous auto company to significantly reduce design time on new electric vehicles. AMD recently ran a 2-page BusinessWeek ad with this headline: "AMD Makes It Possible." The problem? People have no idea what AMD is. So what would cause people to keep reading? In this ad's copy section, AMD mentioned that they were able to cut design time on electric cars by over eight months. By burying this information under an obscure headline, AMD confused the reader and probably lost many sales. A better

Inside the Envelope

Search This Blog