Skip to main content

Help Sales Soar with Flyers

Flyers are a very flexible, cost-effective, and efficient way to spread the word about your company, promote or introduce your products, announce special price promotions and events, or simply educate your audience. Here are a few ways to increase sales by maximizing the use of marketing flyers:
  • Add a flyer to every mailing that leaves your office. Include them with bills, information requests, and marketing campaigns.

  • Fold your flyer, affix a label or seal, and send it as a self-mailer to your marketing database.

  • Hand flyers out at trade shows, promotional events, and other industry-related affairs, not only at your booth, but also while walking around and visiting.

  • Post a flyer on community bulletin boards, such as those found at laundromats, gyms, apartment complexes, senior centers, public libraries, local schools or college campuses, grocery stores, and the like.

  • Check with local newspapers or magazines to learn their policy and costs for including flyers as a marketing insert.

  • Ask other local businesses such as cafes, auto body shops, salons, clinics, and bookstores if you can leave some flyers in their waiting/reading area.

  • Consider hiring high school students to pass them out door to door or to local businesses.
If you'd like help creating eye-catching flyers that get noticed and produce results, drop us a line.

Comments

Post a Comment

Popular posts from this blog

5 Print Marketing Pieces that will Woo Your Corporate Clients

Some of the most effective ways of communicating value don’t require looking up a website or downloading a mobile device teaser program. In fact, non-digital marketing activities win over corporate clients regularly without ever needing to be plugged in. Here are five of them. 1. Business Cards Yes, those traditional business cards are still winners. Business cards provide critical contact information and enough detail on how to connect with an organization quickly. Whether by email, text, phone, or mail, the info on a business card is powerful. People love business cards because they are easy to transfer, pack, save, and reference. In the corporate world, business cards still resonate. 2. Letterheads and Stationary In a day and age when so much communication happens by email and texting, the traditional letter stands out, even in a mail pile full of folders and generic material. Best used when conveying a personal connection, professional letterhead is loved by co...
3 comments
Read more

Share Your Brand Story to Create Distinct, Authentic Connections

In a noisy marketplace, businesses must work smarter to grab prospects and lock in loyalty. But the desire for relationship is mutual. According to Cheetah Mobile marketing director Josh Ong, customers don’t just want to buy, they want to buy into something: “Millennials are more likely than any other demographic to be brand loyal. But millennials don’t choose which brand to be loyal to at random, instead, they are highly attuned to the story that a brand tells, as well as the values that brand exhibits.” No one can resist a good story! Need proof? Here’s a fun brand story from eyewear retailer Warby Parker : Warby was founded as a rebellious upstart to tackle the problem of expensive eyewear because of a frustrating personal experience. During a backpacking trip, one of Warby’s founders lost his glasses. Since he was a broke grad student, he couldn’t afford to replace them, and he spent the rest of the semester squinting. By circumven...
Post a Comment
Read more

Use Content Marketing to Bring Fresh Life to Your Marketing Mix

Armstrong Garden Supply was eager to grow name recognition and pump up spring specials.  Hoping to grow their reputation as a year-round "solutions specialist" for lawn and landscape, they generated a list of common customer questions and set out to proactively answer them. Typically, clients were uncertain about things like when to water, types of fertilizer, pot sizing, and best planting practices.  Armed with this information, Armstrong's generated an oversized postcard featuring spring specials on one side and a plant care infographic on the other. This brought relevant advice to attract a very engaged target market: customers who were curious! It's All About THEM Content marketing can bring fresh life to your business!  This "you-centered" form of communication shifts your marketing from a message focus to a people focus, building trust and driving profitable consumer action. While social media and videos are popular ...
Post a Comment
Read more