Skip to main content

Enhance Your Business Credibility

Customers have more choices than ever in today's competitive business world. That's why it's so important to do everything possible to stand apart from the competition. One great way to gain a competitive edge is to increase your credibility. Here are a few tips to help you establish and enhance credibility with your prospects and customers:

  • Provide customer testimonials, references, and customer success stories that enable prospects to hear about your company from a relevant point of view.

  • Encourage people to get to know you, especially on your website. Promote what you do, what you sell, and your full business address (not your P.O. box). Include your phone number, fax, email address, and other ways to contact you.

  • Talk about your history. People are always curious how businesses got started. By providing some background you'll not only personalize your customer's experience but also increase your business legitimacy.

  • Popularity sells, so consider providing a list of customers on your website. If you're worried about customer privacy, use a map instead to show customer locations.

  • Use professional photos on your website and marketing materials.

  • Contribute articles to industry publications, or volunteer to speak at industry events. Start a podcast, create a newsletter or blog, or write a column in a local newspaper that offers how-to guides and helpful tips.

  • Portray a professional image by using quality printed marketing materials, forms, letterhead, envelopes, labels, business cards, and more.

  • Create a strong online presence through your website, social media, and online business directories (D&B Credibility Review, MerchantCircle, etc.).

  • Promote any awards, registrations, certifications, or other reputable, prestigious information that will increase your credibility.

  • Create a customer referral program that enables prospects to hear about you from a fellow customer's voice.

  • Become involved with your community. Attend local events, buy from local businesses, and sponsor local fundraisers.

  • Offer a seminar, training class, or webinar to share your knowledge with others.

If you need help creating print materials that will enhance your credibility and professional appearance, give us a call today!

Comments

Post a Comment

Popular posts from this blog

5 Print Marketing Pieces that will Woo Your Corporate Clients

Some of the most effective ways of communicating value don’t require looking up a website or downloading a mobile device teaser program. In fact, non-digital marketing activities win over corporate clients regularly without ever needing to be plugged in. Here are five of them. 1. Business Cards Yes, those traditional business cards are still winners. Business cards provide critical contact information and enough detail on how to connect with an organization quickly. Whether by email, text, phone, or mail, the info on a business card is powerful. People love business cards because they are easy to transfer, pack, save, and reference. In the corporate world, business cards still resonate. 2. Letterheads and Stationary In a day and age when so much communication happens by email and texting, the traditional letter stands out, even in a mail pile full of folders and generic material. Best used when conveying a personal connection, professional letterhead is loved by co...
3 comments
Read more

Share Your Brand Story to Create Distinct, Authentic Connections

In a noisy marketplace, businesses must work smarter to grab prospects and lock in loyalty. But the desire for relationship is mutual. According to Cheetah Mobile marketing director Josh Ong, customers don’t just want to buy, they want to buy into something: “Millennials are more likely than any other demographic to be brand loyal. But millennials don’t choose which brand to be loyal to at random, instead, they are highly attuned to the story that a brand tells, as well as the values that brand exhibits.” No one can resist a good story! Need proof? Here’s a fun brand story from eyewear retailer Warby Parker : Warby was founded as a rebellious upstart to tackle the problem of expensive eyewear because of a frustrating personal experience. During a backpacking trip, one of Warby’s founders lost his glasses. Since he was a broke grad student, he couldn’t afford to replace them, and he spent the rest of the semester squinting. By circumven...
Post a Comment
Read more

Use Content Marketing to Bring Fresh Life to Your Marketing Mix

Armstrong Garden Supply was eager to grow name recognition and pump up spring specials.  Hoping to grow their reputation as a year-round "solutions specialist" for lawn and landscape, they generated a list of common customer questions and set out to proactively answer them. Typically, clients were uncertain about things like when to water, types of fertilizer, pot sizing, and best planting practices.  Armed with this information, Armstrong's generated an oversized postcard featuring spring specials on one side and a plant care infographic on the other. This brought relevant advice to attract a very engaged target market: customers who were curious! It's All About THEM Content marketing can bring fresh life to your business!  This "you-centered" form of communication shifts your marketing from a message focus to a people focus, building trust and driving profitable consumer action. While social media and videos are popular ...
Post a Comment
Read more