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5 Pro Tips for Spectacular Sell Sheets

Looking to showcase the benefits of your business or idea in a concise, compelling way?


Use sell sheets to connect and close the sale! Like one-page billboards, these grab-and-go promotions can educate prospects, motivate buyers, and offer a point of reference for further review.


What is a Sell Sheet?


Perhaps you’re new to the concept of sell sheets.


Sell sheets are simple. Like a miniature billboard, they showcase the benefits of your idea in a concise, persuasive way. Typically, these documents are just 1-2 pages, and contain all the information about a product or offer that your decision-maker needs. When you’re ready to multiply your message, sell sheets can be delivered by mail or in person.


5 Tips for Head-Turning Sell Sheets


Ready to get started with your sell sheet design? Here a few helpful guidelines.


1. Use High-Quality Photos


One of the most important features of your sell sheet is an image of the product, concept, or the people engaging with your company.


Typically, this “beauty shot” is the focal point of any sell sheet, so be sure your photos or graphics are top-notch.


2. Highlight the Big Benefit


What can your product or idea do for the customer?


Will it save them time? Eliminate fear or reduce spending? Maybe you just want to make them smile. Whatever your pitch, try to reduce it to one sentence and then again to 2-3 words (think, “Eat Fresh,” or “The Quicker Picker-Upper”). Your unique selling proposition should drive the theme of the sell sheet and also be a visual priority on the page.


3. Offer Testimonials or Video Links


To bring your big benefit to life, feature people who have tried your services and love them.


Use real names, cities, or customer photos, or link them to YouTube videos or website landing pages where people can see your product in action. Social proof is a highly effective sales strategy.


4. Include Pertinent Contact Information


Beyond a strong call to action, sell sheets should clarify how clients can get in touch.


Round out your sell sheet with a next step teaser (i.e., “call today for a free estimate”) and include your website, phone, e-mail, etc.


5. Avoid Information Overload


The goal of a sell sheet is to provide enough information to prompt a second look, but not so much detail that you overwhelm readers.


Organize information so that it is easy to read in a glance and to lead viewers to a clear next step.


Put Sell Sheets to Work for Your Business


Are sell sheets the right fit for you?


These simple tools can be used for trade shows, personal sales visits, mailers, and more. Use sell sheets to build awareness and sales for:



  • Presentation folder inserts

  • New product promotions

  • One-time events

  • Take-out menus or special-order items

  • Seasonal sales

  • Travel packages or subscription services

  • VIP or customer-loyalty perks

  • Salon, chiropractic, or health services

  • Handyman, lawn care, cleaning, or consulting

Perfectly Custom


Whether you’d like an uncoated recycled look or a glossy ultra-thick stock, you can make your sell sheet stand out by going creatively custom.


Upload your own file, consult with our team, or rely on our start-to-finish professional design services to attract attention and put the facts in focus. Contact us today to talk about custom design options.

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