Skip to main content

5 Ways to Spruce Up Your Holiday Branding

Tis the season to set yourself apart!


Year-end sales are a crucial part of many small businesses, and this year, the National Retail Federation predicts November and December sales will increase around 4% (for a national total of between $727 and $730 billion!).


With this natural uptick, year-end festivities offer a great opportunity to add extra flourishes to your brand. Clever seasonal packaging can add a homegrown feel to your products or be the deciding factor for customers choosing between your brand and a more generic option. Adding professionalism to your packaging can grab attention, personalize your products, and show that you really care about your clients.


Looking for inspiration? Here are five clever ways to spruce up your holiday messages.


Holiday Packaging Tape


Holiday-themed tape is an easy update to your year-round packaging.


Add a strip to your bubble mailers, a border to the top of your brown bags, or a smidge to seal your gift boxes. These minor updates bring a splash of colors to make your brand pop.


Custom Stickers and Labels


Whether it’s a stocking, a pumpkin pie, or a tree-topping star, custom stickers and labels can be die-cut to the exact shape you want.


Or you can keep things simple with square stickers in the shape of gift boxes. Adding stickers and labels to your envelopes or in-store displays brings a festive touch or a package-sealing alternative.


Gold Foil or Frosted Bags


Want to add shine and turn heads your direction?


Transparency can be a great way to reveal what’s inside your package or cover, with a sophisticated vellum quality that brings structure and depth. Add that frosty feel or a hint of gold in your:



  • Translucent window clings or hanging sign displays

  • Clear frosted business cards

  • Frosted tote bags (with optional artwork or logos foil-stamped on the surface)

  • Gold-tinted or frosted interior wrapping (or zipper bags)

  • Translucent wrapping with a gold ribbon

  • Gold foil stamped postcards, flyers, or custom envelope labels

Very Merry Business Cards


If you don’t normally add business cards to your orders, now is the time!


Using festive-themed business cards can bring a colorful element to each of your mailings. Holiday business cards can also make fun custom gift tags for larger parcels or a hangtag add-on for unique products.


Want some extra incentives? Print business cards with key holiday shipping deadlines or January re-order specials.


Cheery Inner Boxes


The holidays are the perfect time to think about inner boxes.


Rather than putting your product directly into a box or a mailer, an additional inner box allows people to gift something directly or to mail it on to others. Printed boxes also offer you a chance to add extra messaging (like under the inside lid) or to add die-cuts with bold, bright fonts.


Custom Packaging That Makes the Season Bright


Whether it’s getting the mail each day or unwrapping a customer appreciation gift, the ”unboxing” process has become a critical part of the customer experience.


Around 45% percent of surveyed people say they were more excited about receiving their order when this included customized wrapping. Want to increase the emotional attachment customers have to your business? From a dash of color on your envelope to a custom print piece, holiday pizzazz can be a part of any business budget.


Want to talk options? Give us a call today!

Comments

Post a Comment

Popular posts from this blog

5 Print Marketing Pieces that will Woo Your Corporate Clients

Some of the most effective ways of communicating value don’t require looking up a website or downloading a mobile device teaser program. In fact, non-digital marketing activities win over corporate clients regularly without ever needing to be plugged in. Here are five of them. 1. Business Cards Yes, those traditional business cards are still winners. Business cards provide critical contact information and enough detail on how to connect with an organization quickly. Whether by email, text, phone, or mail, the info on a business card is powerful. People love business cards because they are easy to transfer, pack, save, and reference. In the corporate world, business cards still resonate. 2. Letterheads and Stationary In a day and age when so much communication happens by email and texting, the traditional letter stands out, even in a mail pile full of folders and generic material. Best used when conveying a personal connection, professional letterhead is loved by co...
3 comments
Read more

Share Your Brand Story to Create Distinct, Authentic Connections

In a noisy marketplace, businesses must work smarter to grab prospects and lock in loyalty. But the desire for relationship is mutual. According to Cheetah Mobile marketing director Josh Ong, customers don’t just want to buy, they want to buy into something: “Millennials are more likely than any other demographic to be brand loyal. But millennials don’t choose which brand to be loyal to at random, instead, they are highly attuned to the story that a brand tells, as well as the values that brand exhibits.” No one can resist a good story! Need proof? Here’s a fun brand story from eyewear retailer Warby Parker : Warby was founded as a rebellious upstart to tackle the problem of expensive eyewear because of a frustrating personal experience. During a backpacking trip, one of Warby’s founders lost his glasses. Since he was a broke grad student, he couldn’t afford to replace them, and he spent the rest of the semester squinting. By circumven...
Post a Comment
Read more

Use Content Marketing to Bring Fresh Life to Your Marketing Mix

Armstrong Garden Supply was eager to grow name recognition and pump up spring specials.  Hoping to grow their reputation as a year-round "solutions specialist" for lawn and landscape, they generated a list of common customer questions and set out to proactively answer them. Typically, clients were uncertain about things like when to water, types of fertilizer, pot sizing, and best planting practices.  Armed with this information, Armstrong's generated an oversized postcard featuring spring specials on one side and a plant care infographic on the other. This brought relevant advice to attract a very engaged target market: customers who were curious! It's All About THEM Content marketing can bring fresh life to your business!  This "you-centered" form of communication shifts your marketing from a message focus to a people focus, building trust and driving profitable consumer action. While social media and videos are popular ...
Post a Comment
Read more